Balance Theory Essay Essay Example

?Equalization Theory Essay Paper Presentation Great Evening women and honorable men my name is xxxxx and today I will enlighten you about a truly fascinating hypothesis refering purchaser conduct and Marketing. As rehearsing dealers, we are acceptable mindful of the effect that a well known people indorsement can hang on buyer conduct yet I am sensibly sure the vast majority of you wouldn’t cognize the closing behind such a wonder. What is the Balance Theory? Ever asked why houses utilize well known people to back their stocks? Well ask no farther on the grounds that Fritz Heider proposed with his Balance hypothesis that individuals endeavor to keep a mental adjust and arrange connections that parity out their preferences and disapprovals. For outline if Person A preferences an acclaimed individual and the celebrated individual likes a product however Person An initially hated the product, so Person An is probably going to plug up expanding his happiness regarding the product or lessening his loving of the well known individual or both. Every one of these choices make balance. As dealers, it is our conclusion to achieve showcase the product effectively to the imprint crowd. For delineation if we somehow managed to use Michael Jordan to advertise hitting the fairway stocks, so the imprint purchaser would no doubt wind up detesting the product. Nonetheless, if we somehow happened to use Tiger Woods to showcase the playing golf stocks, so cu stomers of hitting the fairway stocks would in all likelihood plug up wishing the stocks. We will compose a custom paper test on ?Balance Theory Essay explicitly for you for just $16.38 $13.9/page Request now We will compose a custom article test on ?Balance Theory Essay explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom article test on ?Balance Theory Essay explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer The Balance Theory Explained So the Balance Theory is comprised of a Triangle that comprises of 3 components. The connection between these 3 components is known as conclusion dealingss. So the principal part is PO, the second segment is PX and the third segment is OX. On the off chance that the outcomes of the age of the positive or negative signs of any 2 components yields a positive result, so the consistence in the three is kept up and feebleness versa. This hypothetical record may look confounded yet it is in bit extremely fundamental. So permit me disentangle this for you with a representation. Positive Example Let us assume P is John a loops fan, O is Michael Jordan a celebrated individual Basketball member and Ten is the product being promoted and in this occasion let’s assume it is a restricted version bands. So if John is an aficionado of Michael Jordan, so the nostalgic connection PO will be sure. Since Michael Jordan is favors of the product he embraced, the relationship OX is certain too much. Along these lines, as a matter of course, PX would be certain unreasonably. Negative Example In any case, say if P somehow managed to remain John, O were to go Tiger Woods and X were to go a golf set, so PO would go pessimistic since Tiger Woods is a golfer and thus John would non have the option to partner to him, OX would remain constructive since Tiger Woods adores the product he is backing and the inevitable result of this would be an adverse PX which would mean consistence in the Triad is non kept up and that the well known individual indorsement has non been effective in propelling this product to the purchaser. Significance of this hypothesis to us This hypothesis is of association to us as future dealers as it causes us comprehend shopper conduct and mental science as for mascots used to support/advertise a product. It other than instructs us on the 3 way relationship that comes to pass between stock, celebrated individual and customer and in twist, we would have the option to advertise our stocks using the privilege well known people for the correct product. The EndAnd that women and men of their word finishes up my introduction on Fritz Heider’s Balance Theory. Much obliged to all of you for your sort joining in. Bibliography1. hypertext move convention:/www.investorwords.com/15193/balance_theory.html2. hypertext move convention:/changingminds.org/clarifications/speculations/balance_theory.htm 3. Roy, Subhadip, Gammoh, Bashar S. , Koh Anthony C. ( 2012 ) . Foreseeing the effectivity of acclaimed individual indorsements using the parity theory..Journal of Customer Behavior. 11 ( 1 ) , p33-52.

Work-Based Assignment Essay Example | Topics and Well Written Essays - 1000 words

Work-Based Assignment - Essay Example I as of now hold one title with a few distinct jobs; performing various tasks is they disclose to us a magnificent thing. I am as of now figuring out how to be an Environmental Champion and have additionally as of late been appointed Team Focal Point without my line supervisor. I am additionally an expert in item information, which permits higher individual execution when doing my obligations. My title at E.On is Consumer Acquisition Advisor. My primary obligations concerning this title would be: To any client, I am the last connection between their old provider (Powergen) and their new provider. In the event that they have any issues or concerns I will be the last individual ready to find and comprehend what these might be - and where material, fix them. Each guide who is winning clients back is essential to Powergen as some of the time missteps can be made and individuals can be affirmed as leaving without giving their assent, this could be an instance of false practice or all the more generally a mix-up between meter flexibly numbers. Without this last contact between a client and a Winback consultant, it would be a lengthier and increasingly impeding procedure from a client viewpoint. Agents from different organizations have deceived in some cases clients and we must make them aware of this. On the off chance that a client despite everything decides to leave we won't constrain them to remain, however leave them with a positive last impression of Powergen in the expectatio n they may return later on. Nonetheless, in certain occurrences clients will decide to remain thus we must process this and exhort clients on the most ideal item while offering a top level help to solidify a clients conviction that Powergen is the provider for them. The present circumstance is going into a Winback call dazzle. By this I mean we don't do a statement before ringing a client. Different guides and myself find that having enough information behind the call can assist with organizing the call totally. For instance, we work on a fact premise so we won't blag a

Research Paper Writing Services - Choosing the Right One

Research Paper Writing Services - Choosing the Right OneResearch paper writing services provide every aspect of your research paper for you, but it doesn't mean they are all equal. Some are more professional than others and some will give you the information you need in order to write your own paper. With so many options available today, it is important to know which is best to use.For starters, you should be familiar with some of the basics of writing a research paper before using any writing services. Most writing services will offer a method of writing that works well for the person doing the research. Some help people with less than stellar writing skills while others are geared toward writing professionals who know how to do research. When a service is not specific about the writing style needed, you should know if you need to hire someone else to help you.Some services offer specific paper length or time requirements. There are times when certain paper formats need to be follow ed while other paper formats can be tailored to your personal needs. If you are unsure if you need specific paper length or format specifications, then you should not hire a writing service to do the work for you.Papers should be ready to go by a specific deadline. This should be easy to track since some writing services will have an online calendar where you can see when they will be working on your papers. While there are companies that are great at producing work quickly, there are also those that take their time because they are professionals who know how to do this type of work.When considering which writing service to use, you should also consider their credentials. You should know how long they have been in business as well as how experienced they are. A company that has been in business for years will have a much higher rate of success when it comes to producing a high quality research paper.If you are looking for a company that has a good reputation, make sure to look at an y testimonials or reviews from past clients. Even if you are not able to find any reviews, a company that has many satisfied customers is a sign of professionalism. Once you know what you are getting, you should be able to choose a company that will fit into your budget.Many writing services offer a variety of options for you to choose from. You can select between grammar check and spell check options, and when you go with one of these options, make sure to check out what the process entails. It is usually worth the extra money to pay a little bit of extra money for this option if you know what you are getting into.Whether you are looking for a personal or group project, you can find online research paper writing services. The important thing is that you know what kind of writing service you want so you can choose the right one. Good writing services will come with a reputation and the knowledge they have been through the process before, as well as experience working with others who need their services.

How the Dow Jones Industrial Average Is Calculated

If you read the newspaper, listen to the radio, or watch the nightly news on television, you have probably heard about what happened in the market today. Its all fine and good that the Dow Jones finished up 35 points to close at 8738, but what does that really mean? What Is  the Dow? The Dow Jones Industrial Average (DJI), commonly just referred to as simply The Dow, is an average of the price of 30 different stocks. The stocks represent 30 of the largest and most widely publicly traded stocks in the United States. The index measures how these companies stocks have traded over the course of a standard trading session in the stock market. It is the second-oldest and one of the most referenced stock market index in the United States.  The Dow Jones Corporation, the administrators of the index, modifies the stocks being tracked in the index from time to time to best reflect the largest and most widely traded stocks of the day. The Stocks of the Dow Jones Industrial Average As of April 2019, the following 30 stocks were constituents of the Dow Jones Industrial Average index: Company Symbol Industry 3M MMM Conglomerate American Express AXP Consumer Finance Apple AAPL Consumer Electronics Boeing BA Aerospace and Defense Caterpillar CAT Construction and Mining Equipment Chevron CVX Oil and Gas Cisco Systems CSCO Computer Networking Coca-Cola KO Beverages Dow Inc. DOW Chemical Industry ExxonMobil XOM Oil and Gas Goldman Sachs GS Banking and Financial Services The Home Depot HD Home Improvement Retailer IBM IBM Computers and Technology Intel INTC Semiconductors Johnson Johnson JNJ Pharmaceuticals JPMorgan Chase JPM Banking McDonald's MCD Fast Food Merck MRK Pharmaceuticals Microsoft MSFT Consumer Electronics Nike NKE Apparel Pfizer PFE Pharmaceuticals Procter Gamble PG Consumer Goods Travelers TRV Insurance UnitedHealth Group UNH Managed Healthcare United Technologies UTX Conglomerate Verizon VZ Telecommunication Visa V Consumer Banking Walmart WMT Retail Walgreens Boots Alliance WBA Retail Walt Disney DIS Broadcasting and Entertainment How the Dow Is Calculated The Dow Jones Industrial Average is price-averaged meaning that it is computed by taking the average price of the 30 stocks that comprise the index and dividing that figure by a number called the divisor. The divisor is there to take into account stock splits and mergers which also makes the Dow a scaled average. If the Dow werent calculated as a scaled average, the index would decrease whenever a stock split took place. To illustrate this, suppose a stock on the index worth $100 splits is split or divided into two stocks each worth $50. If the administrators did not take into account that there are twice as many shares in that company as before, the DJI would be $50 lower than before the stock split because one share is now worth $50 instead of $100. The Dow Divisor The divisor is determined by weights placed on all the stocks (due to these mergers and acquisitions) and as a result, it changes quite often. For example, on November 22, 2002, the divisor was equal to 0.14585278, but as of September 22, 2015, the divisor is equal to 0.14967727343149.   What this means is that if you took the average cost of each of these 30 stocks on September 22, 2015, and divided this number by the divisor 0.14967727343149, youd get the closing value of the DJI on that date, which was 16330.47. You can also use this divisor to see how an individual stock influences the average. Because of the formula used by the Dow, a one point increase or decrease by any stock will have the same effect, which is not the case for all indices. Dow Jones Industrial Average Summary So the Dow Jones number you hear on the news each night is simply this weighted average of stock prices. Because of this, the Dow Jones Industrial Average should just be considered a price in itself. When you hear that the Dow Jones went up 35 points, it just means that to buy these stocks (taking into account the divisor) at 4:00 p.m. EST that day (the closing time of the market), it would have cost $35 more than it would have cost to buy the stocks the day before at the same time.

Satire and the Deployment of Irony in A Modest Proposal...

Satire and the Deployment of Irony in A Modest Proposal by Jonathan Swift Therefore let no man talk to me of other expedients: of taxing our absentees at 5s. a pound: of using neither clothes, nor household furniture, except what is of our own growth and manufacture: of utterly rejecting the materials and instruments that promote foreign luxury: of curing the expensiveness of pride, vanity, idleness, and gaming in our women: of introducing a vein of parsimony, prudence and temperance: of learning to love our country, wherein we differ even from Laplanders, and the inhabitants of Topinamboo: of quitting our animosities and factions, nor acting any longer like the Jews, who were murdering one another at the very moment their city†¦show more content†¦Swift expertly wields irony as a tool to satirize the many butts of his essay. Although he seems to be taking a swipe at the practices of many people, from the English oppressors and the Americans to the Irish landlords and the poor, oppressed Irish, it may be argued that the main butt of his essay in t he above passage are actually the Irish. The above passage can be read ironically or non-ironically but it is possible to view the ironic message in it as the true message that Swift might be trying to convey in his satire of the Irish people. Before examining the deployment of irony and satire in A Modest Proposal, it is first necessary to understand the brief historical background of colonial oppression in Ireland and to establish the context of the above passage to the rest of the essay. At the time A Modest Proposal was written, Northern Ireland was colonized by England and there was deep-rooted animosity between the oppressed Irish Papists, and their oppressors, the English and their descendants in Ireland, who were mainly Protestants and were by-and-large the land-owners in Ireland. During that period of political and religious strife, Ireland was also overpopulated and in the throes of poverty. As stated in its subtitle, A Modest Proposal is presented as a legitimate proposal for preventing the children of the poor people in Ireland from being a burden to their parents or country, and for making them beneficial to the public

Lycidas Poetry and Death Essay - 3788 Words

Lycidas: Poetry and Death Living in a period of important religious and cultural flux, John Miltons poetry reflects the many influences he found both in history and in the contemporary world. With a vast knowledge of literature from the classical world of Greek and Roman culture, Milton often looked back to more ancient times as a means of enriching his works. At other times, however, he relies on his strong Christian beliefs for creating spiritually compelling themes and deeply religious imagery. Despite the seemingly conflicting nature of these two polarized sources of inspiration, Milton somehow found a way of bridging the gap between a pagan and a Christian world, often weaving them together into one overpowering†¦show more content†¦To do this, Milton turned to the pastoral elegy, a classically rich style of poetry found throughout literary history and most often associated with just such a topic. This was presumably a natural choice for Milton, as James H. Hanford says, since Miltons familiarit y with poetry of this kind in English, Latin, Italian, and Greek made him recognize the pastoral as one of the natural modes of literary expression, sanctioned by classic practice (32). Going back to such masters as the Greek superior genius Theocritus and Virgil, the famous Latin poet, Milton clearly found himself employing a literary form with its roots in a world of almost exclusively pagan beliefs (32;35). Even with later Christian forms, pastorals relied on the ancients for their conventional characteristics. From Virgils time forth, conventionality in setting†¦is a marked characteristic of the pastoral that employed archetypal shepherds as its essential trait, and Milton hardly strays from the standard form in his work (40). This long-lived tradition of pastorals, then, immersed Milton in a surrounding of rich images and important mythological figures, taking him back in time to an age far removed from his own. With this in mind, Milton begins Lycidas in an exclusively, and seemingly appropriate, classicalShow MoreRelatedEssay on Imagery in Lycidas893 Words   |  4 Pages Imagery in Lycidas Lycidas, a poem written by John Milton as a memorial to Edward King, a classmate at Cambridge, reflects Miltons reverence for nature, his admiration of Greek Mythology, and his deeply ingrained Christian belief system. In Lycidas, Milton combines powerful images from nature and Greek Mythology along with Biblical references in order to ease the pain associated with the premature death of King. King drowns at sea in the prime of his life and Milton is left to make senseRead MoreLycidas1529 Words   |  7 PagesWhat Happens in â€Å"Lycidas† 1–5 The poet complains that he is unready (= â€Å"denial vain, and coy excuse†) 6–36 No matter, Lycidas was a poet and his death must not pass without song. I too shall die one day and want someone to sing for me. Moreover, Lycidas and I grew up and made poetry together, to the delight of many. 37–49 â€Å"But O the heavy change now, thou art gon†: nature languishes in Lycidas’s absence. 50–63 The nymphs were powerless to save him, as Calliope was powerless to save her sonRead MoreLycidas Analysis1492 Words   |  6 PagesAn Analysis of John Miltons â€Å"Lycidas† Milton’s Lycidas is a poem in the form of a pastoral elegy written in 1637 to mourn the accidental death of Milton’s friend Edward King. The theme of the elegy is mournful or sadly reflective. Though lyrical, it is not spontaneous, and is often the result of deliberate poetic art. The elegy is a conscious work of art, and not a spontaneous expression of sorrow. The elegiac poet engages himself in discursive reflections. Death, the primary theme of most elegiesRead MoreA Critique on Lycidas Written by John Milton1206 Words   |  5 PagesLycidas is a popular, well-known poem, which was written in the early 1630s by John Milton. The poem is written in the style of pastoral elegy and is dedicated to Edward King a friend of John Milton who drowned out at sea. About 100 years after the poem had already been well known, Samuel Johnson responded forcefully by writing a critique that has also become well renowned. Samuel Johnson, who wrote the English Dictionary, questions t he worth of Lycidas. According to Johnson, poetry is an art formRead MoreLiterary Analysis : Milton s Lycidas1599 Words   |  7 Pages Saved Help Completed: Visible Home Milton’s Lycidas has a two-part Structure: one part in which a first person, pastoral voice speaks under an illusion of independence and control; and a second part in which this illusion is repeatedly exposed and finally dispelled altogether by a second voice. The first voice s assimilation into the second is the triumph of the poem. I. The first voice attempts to resist assimilation into an anonymous second voice. The first voice s grappling with hisRead MoreA Formalistic Reading of John Miltons Lycidas2679 Words   |  11 Pagesman who wrote the greatest English epic, is not true and justifiable. My purpose of writing this research paper is to criticize his world-famous elegy – Lycidas. Milton after two years living in Horton, in the November 1637 when his poetic exercises and studies were finished, took a trip to Italia and wrote Lycidas to elegize the death of his friend â€Å"Edward King† _ four years younger than Milton, was full of genius, and was chosen by the order of the king as an assistant professor in CambridgeRead More John Miltons Life and Writing Essay1709 Words   |  7 PagesJohn Miltons Life and Writing John Milton did not just write poetry. He put his life, his thoughts, into words. Milton began his life in Cheapside, England, because his father’s wealthy family was Roman Catholic and John Milton Sr., Milton’s father, decided to become Protestant, therefore he was disinherited (Muir). However, the Milton family did not remain poor, John Milton Sr. was able to establish a wealthy family once more. He became a scrivener, which is a law writer, and was also a musicRead MoreAnalysis Of The Poem Lycidas By Paul J. Alpes1754 Words   |  8 Pagesmade the assertion that Milton’s poem â€Å"Lycidas† follows the traditional pastoral conventions, for instance, Samuel Johnson recognized the poem as a traditional pastoral because it depicted an idealized life of rural leisure. Moreover, he claims that Milton’s pastoral poem is â€Å"easy, vulgar and therefore disgusting; whatever images it can supply are long ago exhausted and its inherent improbability a lways forces dissatisfaction on the mind† (89). Milton’s â€Å"Lycidas† denounces the traditional pastoral conventionRead MoreElegy by Thomas Gray Essay1085 Words   |  5 PagesElegy Written in a Country Chrchyard Thomas Gray’s Elegy laments the death of life in general while mourning long gone ancestors and exhibiting the transition made by the speaker, from grief and mourning to acceptance and hope. It was written in 1742 and revised to its published form in 1746, and is one of the three highlights of the elegiac form in English literature, the others being Milton’s â€Å"Lycidas† and Tennyson’s In Memoriam. It was first published, anonymously, in 1751, under the titleRead More Victorian Doubt In God Essay1166 Words   |  5 Pagesour life paint itself and shine. (Norton 957-958) nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;What made Tennyson so Victorian was his ready acceptance of the mores of his day, his willingness to conform to popular taste, to write a poetry that was easily understood and enjoyed. Partly as a result of his position as a public and nationalist figure, Tennyson was by far the most popular poet of the Victorian era. No poet was ever so completely a national poet: Henry James said in 1875

Research Methodologies Analysis

Question: Discuss about the consumers behavior for the luxury consumption. Answer: 1. Introduction: In this section, the way for value based segmentation of luxury consumption is described in detail. The behavior of the consumer is categorized on the basis of consumption values of each customer. This study is conducting to understand the reason for purchasing the branded products and the perspectives of the different consumers for luxury (Chon Whang, 2014). 1.1 Background of Study: This study is conducting to know about the consumers behavior for the luxury consumption. Some consumers use only the branded products and the rest use the local brand products. The meaning of the luxury consumption is different for every consumer. The researcher is not able to understand the real meaning of the luxury and the behavior of the consumer for using the luxury products. Luxury products mean the branded product. This research is conducting for analyzing the facts for the luxury consumption. This research is conducting for segmenting the value based luxury consumption. 1.2 Problem Statement: To find out the real form of the luxury consumption is the main issue in this research study. There is problem to segment the luxury consumption on the basis of value. The luxury consumption is different for the different users according to their needs and the experiences. To know about the real meaning of the luxury consumption is the main issue. 1.3 Objectives of Study: To identify the real meaning of the luxury consumption. To evaluate the significance of the luxury consumption according to the consumers behavior. To analyze the suggestion so that the luxury consumption can be improved. 1.4 Aim of the Study: The aim of the study is to segment the behavior of each luxury consumer on the basis of value. 1.5 Research Questions: What is the need to identify the real meaning of the luxury consumption? Why to evaluate the significance the luxury consumption and the behavior of the consumer for the luxury consumption? Why luxury consumption improvement is required? 1.6 Hypotheses: H0: The luxury consumption does not affect the marketing of the local products as the local consumers will buy these products positively in a continuous way. H1: The luxury consumption does affect the marketing of the local products as the local consumers will buy these products positively in a continuous way 2. Literature Review: 2.1 Consumer Behavior The behavior of the consumers depends on the mood and experiences of the customer. According to Henings, the causes and consequences of the luxury consumption are described. The demand of the consumers depends on the experiences and the quality of the products. Only those consumers are involved in the analysis of luxury consumers who have the high income source and who are known to the branded items. Some main factors are considered that differentiate between the luxury and non-luxury products. According to the conducted research, luxury brands are those whose prices are high and were of superior quality (Hennigs et al., 2016). The ratio of the price to functionality may be low of some certain luxury brands but the utility of these products was high. Luxury products compete with other products due to their brand, high quality and the brand identity from the perspectives of the customers. Luxury brands include the psychological and physical values (Taylor et al., 2015). 2.2 Theoretical Framework Model: In this theoretical framework section, the concept of the luxury consumption is shown in the figure. The workflow of the luxury consumption according to the consumer behavior is shown in the form of the figure that is shown below. Figure 1: Model of Luxury Consumption (Source: Taylor et al., 2015) 2.3 Importance of Segmentation of Luxury Consumption Behavior: As we have seen in the previous section, luxury consumption is important for the luxury consumers. Luxury goods are made of the best quality material and the luxury goods are long lasting (Wiedmann Hennigs, 2013). The people who are aware of the luxury goods always prefer to use the luxury goods due to the tangible features of the goods such as price, principles of the goods and the high quality. 2.4 Features of the Luxury products: The quality of the products is high and the price of the products is also high. The products are manufactured using high quality material. Luxury products provide a long term, access on those products to the consumer. The quality is too good of the luxury products and those products are available at very pocket-friendly prices to the consumers. 2.5 Classifications of the Luxury Products: The luxury products are divided into three parts and they have been discussed below. New Luxury Products: The consumer prefers the new products more than the old products due to the updated features. Old Luxury Products: The old products are consumed by less number of people due to high prices. Common Luxury Products: Sensual features are less in these kinds of products but the functional features are more like prices and the high quality (Zhan He, 2012). 2.6 Consumer Attitude towards Luxury Products: The concept of luxury is followed by the consumers to purchase the goods. The customers satisfaction and the loyalty to brands depend on the way of thinking of the consumers for luxury consumption. The views of the consumers matter a lot to find out the loyalty to brands. It is important to identify and assess the consumer behavior and perceptions. 3. Research Methodology: 3.1 Measurement of variables: Tested and existing measures are used in this study to measure the variable of methodology. There are two types of variables such as dependent and independent variables. The luxury consumption is the dependent variable that is dependent on the mood of the consumer. The luxury consumer is the independent variable; it is not dependent on any variable (Zhan He, 2013). 3.2 Research Design: A theoretical approach and the conceptual model are described in this paper that explains the workflow of luxury consumption. The research design consists of the purpose of the study and the time horizon and the study analysis. The purpose of the study is to segment the consumption of the luxury goods while the primary data collected method is used for the data collection. The quantitative and qualitative approaches are used in this study for the analysis. The planning time is also given in the methodology of this study (Ghosh Varshney, 2013). Descriptive Design: According to the previous survey, it is observed that the luxury consumption can be divided according to the experience and behavior of the customer for the product. The descriptive design is done by using the primary approaches of the data collection. Co-relational Design: This design is based on the online survey and the previous research. The luxury consumption can be segmented on the basis of the consumer behavior. At the duration of this design, it is observed that the valued based segmentation of the luxury consumption can be done according to the consumer behavior. 3.3 Sample: In sampling technique, the luxury consumers who are the part of a population have the same chance to be selected for conducting the survey of luxury consumption. There are two types of sampling techniques such as Random Sampling Technique and Convenience Sample Technique. In this particular study, the researcher has considered convenience sample technique to choose the sample size (Wang Griskevicius, 2014). The selection of the sample in this critic is corresponding to the objectives of the research and the issues that may come in measurement of the luxury consumption according to the human behavior. The main focus of this study is to find out the competition of the luxury brands and the growing markets of the luxury products on the basis of the consumer behavior for the luxury products. Those consumers who have the high-income source are targeted for this research. Income is variable for the study and it is a very important variable for defining the methodology of the luxury consumption. This sample paper is designed initially from the data collected online and from the data base of the various researches conducted. 3.4 Data Collection In this section, the primary data methodology is used for the research and data collection of luxury consumption. The primary data collection process is used for the data collection. In the market research, to collect the online data is the questionnaire. The various techniques are used for conducting a survey such as the telephonic survey, face to face survey or the electronic mail survey (Featherstone, 2013). To conduct the primary data collection, online data collection process is used because it reduces the cost of survey and provides the ability to the researcher to collect the data rapidly. The statistical approaches are used for describing the research objectives and the characteristics of the data. The individual officials have given their views and opinions on the concerned issue, which has provided much help to the researcher. 3.5 Instruments: The data collection process is done by using the survey program for primary data approach. Online data collection is valid for this study. This part is all about that this study is valid for the research. This part is described to define the validation of the research topic. 3.6 Ethical Consideration: At the time of the research work, the researcher paid a lot of attention to all the norms and values of luxury consumption. The study of the consumer behavior is necessary for value based segmentation of the luxury consumption. The researcher cannot force any other person to participate in the research work. On basis of the past conducted research, the researcher used various methods and followed various rules and regulations to conduct the research for this critic. According to the data protection act 1998 of U.K, the researcher maintained all the legislations for keeping and isolating the information retrieved from the service (McFerran et al., 2014). 4. Data Analysis and Findings: 4.1 Qualitative Approaches: The qualitative data analysis process encompasses the written definition task of the luxury consumption concept and value of the consumer behavior for the luxury consumption to segment the luxury demands. The value of the luxury products consumptions is divided using the qualitative data analysis (Kastanakis Balabanis, 2015). 4.2 Quantitative Approaches: Quantitative method is used for the finding the best results for the large body of the qualitative data. The consumer behavior is described using the quantitative approaches and the demands of the branded products are measured by using this approach. The primary data is gathered with the help of the online survey. 4.3 Findings: Four different behavioral segments are used to analyze the luxury consumption in this study. If the consumers do not use the luxury products, there will not the positive views for the branded products so they are not targeted consumers. The customers who were aware of the branded products and had high income, they will be considered as the targeted consumers for the value based segmentation of the luxury consumption (Kastanakis Balabanis, 2014). The researcher finds that the people are getting aware of the luxury consumption and the area of the luxury consumption is very wide. The value based segmentation of the luxury consumption can be done according to the consumer behavior. 5.0 Conclusion: According to this critic, the demand for the luxury goods depends on the attitude and the experience of the consumer. The main aim of this critic is to understand the various value perceptions of the luxury among the consumers. The study of the past research and the survey conducted of the current trends are helpful to forecast the luxury consumption-related issues. 5.1 Recommendations: Some strategies such as to control the luxury consumption can be used for the segmentation of the luxury consumption. The people are getting aware of luxury consumption day by day, the luxury consumption can be controlled easily by understanding the interest of the consumer. The luxury consumption depends on the interest of the consumers. The luxury products should be provided with utmost quality at standard price and the taxes should be low. 5.2 Application to the field of business and management: The application area of the luxury consumption is very wide in the field of business and management. The luxury consumption is necessary for those companies which produced the branded products. The total sell of those companies never decreases which provides the high quality luxury products (Kastanakis Balabanis, 2012). We can take an example of jockey, it is one only brand that provides the best men's products. Increased luxury consumption in the market is helpful for the business and management companies to improve their total turnover. The competition for the luxury consumption in the market will increase then the quality of the goods also will be increased. Reference List: Chon, H. W., Whang, S. M. (2014, July). The Public's Perception Of Luxury Consumption Of The Riches. In2014 Global Marketing Conference at Singapore(pp. 1945-1949). Featherstone, M. (2013). The Rich and the Super-rich: Mobility, Consumption and Luxury Lifestyle.Consumer Culture, Modernity and Identity, 3-44. Ghosh, A., Varshney, S. (2013). Luxury goods consumption: a conceptual framework based on literature review.South Asian Journal of Management,20(2), 146. Hennigs, N., Klarmann, C., Behrens, S., Wiedmann, K. P. (2016). Consumer Desire for Luxury Brands: Individual Luxury Value Perception and Luxury Consumption. InLooking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing(pp. 294-294). Springer International Publishing. Kastanakis, M. N., Balabanis, G. (2012). 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