Balance Theory Essay Essay Example

?Equalization Theory Essay Paper Presentation Great Evening women and honorable men my name is xxxxx and today I will enlighten you about a truly fascinating hypothesis refering purchaser conduct and Marketing. As rehearsing dealers, we are acceptable mindful of the effect that a well known people indorsement can hang on buyer conduct yet I am sensibly sure the vast majority of you wouldn’t cognize the closing behind such a wonder. What is the Balance Theory? Ever asked why houses utilize well known people to back their stocks? Well ask no farther on the grounds that Fritz Heider proposed with his Balance hypothesis that individuals endeavor to keep a mental adjust and arrange connections that parity out their preferences and disapprovals. For outline if Person A preferences an acclaimed individual and the celebrated individual likes a product however Person An initially hated the product, so Person An is probably going to plug up expanding his happiness regarding the product or lessening his loving of the well known individual or both. Every one of these choices make balance. As dealers, it is our conclusion to achieve showcase the product effectively to the imprint crowd. For delineation if we somehow managed to use Michael Jordan to advertise hitting the fairway stocks, so the imprint purchaser would no doubt wind up detesting the product. Nonetheless, if we somehow happened to use Tiger Woods to showcase the playing golf stocks, so cu stomers of hitting the fairway stocks would in all likelihood plug up wishing the stocks. We will compose a custom paper test on ?Balance Theory Essay explicitly for you for just $16.38 $13.9/page Request now We will compose a custom article test on ?Balance Theory Essay explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom article test on ?Balance Theory Essay explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer The Balance Theory Explained So the Balance Theory is comprised of a Triangle that comprises of 3 components. The connection between these 3 components is known as conclusion dealingss. So the principal part is PO, the second segment is PX and the third segment is OX. On the off chance that the outcomes of the age of the positive or negative signs of any 2 components yields a positive result, so the consistence in the three is kept up and feebleness versa. This hypothetical record may look confounded yet it is in bit extremely fundamental. So permit me disentangle this for you with a representation. Positive Example Let us assume P is John a loops fan, O is Michael Jordan a celebrated individual Basketball member and Ten is the product being promoted and in this occasion let’s assume it is a restricted version bands. So if John is an aficionado of Michael Jordan, so the nostalgic connection PO will be sure. Since Michael Jordan is favors of the product he embraced, the relationship OX is certain too much. Along these lines, as a matter of course, PX would be certain unreasonably. Negative Example In any case, say if P somehow managed to remain John, O were to go Tiger Woods and X were to go a golf set, so PO would go pessimistic since Tiger Woods is a golfer and thus John would non have the option to partner to him, OX would remain constructive since Tiger Woods adores the product he is backing and the inevitable result of this would be an adverse PX which would mean consistence in the Triad is non kept up and that the well known individual indorsement has non been effective in propelling this product to the purchaser. Significance of this hypothesis to us This hypothesis is of association to us as future dealers as it causes us comprehend shopper conduct and mental science as for mascots used to support/advertise a product. It other than instructs us on the 3 way relationship that comes to pass between stock, celebrated individual and customer and in twist, we would have the option to advertise our stocks using the privilege well known people for the correct product. The EndAnd that women and men of their word finishes up my introduction on Fritz Heider’s Balance Theory. Much obliged to all of you for your sort joining in. Bibliography1. hypertext move convention:/www.investorwords.com/15193/balance_theory.html2. hypertext move convention:/changingminds.org/clarifications/speculations/balance_theory.htm 3. Roy, Subhadip, Gammoh, Bashar S. , Koh Anthony C. ( 2012 ) . Foreseeing the effectivity of acclaimed individual indorsements using the parity theory..Journal of Customer Behavior. 11 ( 1 ) , p33-52.

Work-Based Assignment Essay Example | Topics and Well Written Essays - 1000 words

Work-Based Assignment - Essay Example I as of now hold one title with a few distinct jobs; performing various tasks is they disclose to us a magnificent thing. I am as of now figuring out how to be an Environmental Champion and have additionally as of late been appointed Team Focal Point without my line supervisor. I am additionally an expert in item information, which permits higher individual execution when doing my obligations. My title at E.On is Consumer Acquisition Advisor. My primary obligations concerning this title would be: To any client, I am the last connection between their old provider (Powergen) and their new provider. In the event that they have any issues or concerns I will be the last individual ready to find and comprehend what these might be - and where material, fix them. Each guide who is winning clients back is essential to Powergen as some of the time missteps can be made and individuals can be affirmed as leaving without giving their assent, this could be an instance of false practice or all the more generally a mix-up between meter flexibly numbers. Without this last contact between a client and a Winback consultant, it would be a lengthier and increasingly impeding procedure from a client viewpoint. Agents from different organizations have deceived in some cases clients and we must make them aware of this. On the off chance that a client despite everything decides to leave we won't constrain them to remain, however leave them with a positive last impression of Powergen in the expectatio n they may return later on. Nonetheless, in certain occurrences clients will decide to remain thus we must process this and exhort clients on the most ideal item while offering a top level help to solidify a clients conviction that Powergen is the provider for them. The present circumstance is going into a Winback call dazzle. By this I mean we don't do a statement before ringing a client. Different guides and myself find that having enough information behind the call can assist with organizing the call totally. For instance, we work on a fact premise so we won't blag a

Research Paper Writing Services - Choosing the Right One

Research Paper Writing Services - Choosing the Right OneResearch paper writing services provide every aspect of your research paper for you, but it doesn't mean they are all equal. Some are more professional than others and some will give you the information you need in order to write your own paper. With so many options available today, it is important to know which is best to use.For starters, you should be familiar with some of the basics of writing a research paper before using any writing services. Most writing services will offer a method of writing that works well for the person doing the research. Some help people with less than stellar writing skills while others are geared toward writing professionals who know how to do research. When a service is not specific about the writing style needed, you should know if you need to hire someone else to help you.Some services offer specific paper length or time requirements. There are times when certain paper formats need to be follow ed while other paper formats can be tailored to your personal needs. If you are unsure if you need specific paper length or format specifications, then you should not hire a writing service to do the work for you.Papers should be ready to go by a specific deadline. This should be easy to track since some writing services will have an online calendar where you can see when they will be working on your papers. While there are companies that are great at producing work quickly, there are also those that take their time because they are professionals who know how to do this type of work.When considering which writing service to use, you should also consider their credentials. You should know how long they have been in business as well as how experienced they are. A company that has been in business for years will have a much higher rate of success when it comes to producing a high quality research paper.If you are looking for a company that has a good reputation, make sure to look at an y testimonials or reviews from past clients. Even if you are not able to find any reviews, a company that has many satisfied customers is a sign of professionalism. Once you know what you are getting, you should be able to choose a company that will fit into your budget.Many writing services offer a variety of options for you to choose from. You can select between grammar check and spell check options, and when you go with one of these options, make sure to check out what the process entails. It is usually worth the extra money to pay a little bit of extra money for this option if you know what you are getting into.Whether you are looking for a personal or group project, you can find online research paper writing services. The important thing is that you know what kind of writing service you want so you can choose the right one. Good writing services will come with a reputation and the knowledge they have been through the process before, as well as experience working with others who need their services.

How the Dow Jones Industrial Average Is Calculated

If you read the newspaper, listen to the radio, or watch the nightly news on television, you have probably heard about what happened in the market today. Its all fine and good that the Dow Jones finished up 35 points to close at 8738, but what does that really mean? What Is  the Dow? The Dow Jones Industrial Average (DJI), commonly just referred to as simply The Dow, is an average of the price of 30 different stocks. The stocks represent 30 of the largest and most widely publicly traded stocks in the United States. The index measures how these companies stocks have traded over the course of a standard trading session in the stock market. It is the second-oldest and one of the most referenced stock market index in the United States.  The Dow Jones Corporation, the administrators of the index, modifies the stocks being tracked in the index from time to time to best reflect the largest and most widely traded stocks of the day. The Stocks of the Dow Jones Industrial Average As of April 2019, the following 30 stocks were constituents of the Dow Jones Industrial Average index: Company Symbol Industry 3M MMM Conglomerate American Express AXP Consumer Finance Apple AAPL Consumer Electronics Boeing BA Aerospace and Defense Caterpillar CAT Construction and Mining Equipment Chevron CVX Oil and Gas Cisco Systems CSCO Computer Networking Coca-Cola KO Beverages Dow Inc. DOW Chemical Industry ExxonMobil XOM Oil and Gas Goldman Sachs GS Banking and Financial Services The Home Depot HD Home Improvement Retailer IBM IBM Computers and Technology Intel INTC Semiconductors Johnson Johnson JNJ Pharmaceuticals JPMorgan Chase JPM Banking McDonald's MCD Fast Food Merck MRK Pharmaceuticals Microsoft MSFT Consumer Electronics Nike NKE Apparel Pfizer PFE Pharmaceuticals Procter Gamble PG Consumer Goods Travelers TRV Insurance UnitedHealth Group UNH Managed Healthcare United Technologies UTX Conglomerate Verizon VZ Telecommunication Visa V Consumer Banking Walmart WMT Retail Walgreens Boots Alliance WBA Retail Walt Disney DIS Broadcasting and Entertainment How the Dow Is Calculated The Dow Jones Industrial Average is price-averaged meaning that it is computed by taking the average price of the 30 stocks that comprise the index and dividing that figure by a number called the divisor. The divisor is there to take into account stock splits and mergers which also makes the Dow a scaled average. If the Dow werent calculated as a scaled average, the index would decrease whenever a stock split took place. To illustrate this, suppose a stock on the index worth $100 splits is split or divided into two stocks each worth $50. If the administrators did not take into account that there are twice as many shares in that company as before, the DJI would be $50 lower than before the stock split because one share is now worth $50 instead of $100. The Dow Divisor The divisor is determined by weights placed on all the stocks (due to these mergers and acquisitions) and as a result, it changes quite often. For example, on November 22, 2002, the divisor was equal to 0.14585278, but as of September 22, 2015, the divisor is equal to 0.14967727343149.   What this means is that if you took the average cost of each of these 30 stocks on September 22, 2015, and divided this number by the divisor 0.14967727343149, youd get the closing value of the DJI on that date, which was 16330.47. You can also use this divisor to see how an individual stock influences the average. Because of the formula used by the Dow, a one point increase or decrease by any stock will have the same effect, which is not the case for all indices. Dow Jones Industrial Average Summary So the Dow Jones number you hear on the news each night is simply this weighted average of stock prices. Because of this, the Dow Jones Industrial Average should just be considered a price in itself. When you hear that the Dow Jones went up 35 points, it just means that to buy these stocks (taking into account the divisor) at 4:00 p.m. EST that day (the closing time of the market), it would have cost $35 more than it would have cost to buy the stocks the day before at the same time.

Satire and the Deployment of Irony in A Modest Proposal...

Satire and the Deployment of Irony in A Modest Proposal by Jonathan Swift Therefore let no man talk to me of other expedients: of taxing our absentees at 5s. a pound: of using neither clothes, nor household furniture, except what is of our own growth and manufacture: of utterly rejecting the materials and instruments that promote foreign luxury: of curing the expensiveness of pride, vanity, idleness, and gaming in our women: of introducing a vein of parsimony, prudence and temperance: of learning to love our country, wherein we differ even from Laplanders, and the inhabitants of Topinamboo: of quitting our animosities and factions, nor acting any longer like the Jews, who were murdering one another at the very moment their city†¦show more content†¦Swift expertly wields irony as a tool to satirize the many butts of his essay. Although he seems to be taking a swipe at the practices of many people, from the English oppressors and the Americans to the Irish landlords and the poor, oppressed Irish, it may be argued that the main butt of his essay in t he above passage are actually the Irish. The above passage can be read ironically or non-ironically but it is possible to view the ironic message in it as the true message that Swift might be trying to convey in his satire of the Irish people. Before examining the deployment of irony and satire in A Modest Proposal, it is first necessary to understand the brief historical background of colonial oppression in Ireland and to establish the context of the above passage to the rest of the essay. At the time A Modest Proposal was written, Northern Ireland was colonized by England and there was deep-rooted animosity between the oppressed Irish Papists, and their oppressors, the English and their descendants in Ireland, who were mainly Protestants and were by-and-large the land-owners in Ireland. During that period of political and religious strife, Ireland was also overpopulated and in the throes of poverty. As stated in its subtitle, A Modest Proposal is presented as a legitimate proposal for preventing the children of the poor people in Ireland from being a burden to their parents or country, and for making them beneficial to the public

Lycidas Poetry and Death Essay - 3788 Words

Lycidas: Poetry and Death Living in a period of important religious and cultural flux, John Miltons poetry reflects the many influences he found both in history and in the contemporary world. With a vast knowledge of literature from the classical world of Greek and Roman culture, Milton often looked back to more ancient times as a means of enriching his works. At other times, however, he relies on his strong Christian beliefs for creating spiritually compelling themes and deeply religious imagery. Despite the seemingly conflicting nature of these two polarized sources of inspiration, Milton somehow found a way of bridging the gap between a pagan and a Christian world, often weaving them together into one overpowering†¦show more content†¦To do this, Milton turned to the pastoral elegy, a classically rich style of poetry found throughout literary history and most often associated with just such a topic. This was presumably a natural choice for Milton, as James H. Hanford says, since Miltons familiarit y with poetry of this kind in English, Latin, Italian, and Greek made him recognize the pastoral as one of the natural modes of literary expression, sanctioned by classic practice (32). Going back to such masters as the Greek superior genius Theocritus and Virgil, the famous Latin poet, Milton clearly found himself employing a literary form with its roots in a world of almost exclusively pagan beliefs (32;35). Even with later Christian forms, pastorals relied on the ancients for their conventional characteristics. From Virgils time forth, conventionality in setting†¦is a marked characteristic of the pastoral that employed archetypal shepherds as its essential trait, and Milton hardly strays from the standard form in his work (40). This long-lived tradition of pastorals, then, immersed Milton in a surrounding of rich images and important mythological figures, taking him back in time to an age far removed from his own. With this in mind, Milton begins Lycidas in an exclusively, and seemingly appropriate, classicalShow MoreRelatedEssay on Imagery in Lycidas893 Words   |  4 Pages Imagery in Lycidas Lycidas, a poem written by John Milton as a memorial to Edward King, a classmate at Cambridge, reflects Miltons reverence for nature, his admiration of Greek Mythology, and his deeply ingrained Christian belief system. In Lycidas, Milton combines powerful images from nature and Greek Mythology along with Biblical references in order to ease the pain associated with the premature death of King. King drowns at sea in the prime of his life and Milton is left to make senseRead MoreLycidas1529 Words   |  7 PagesWhat Happens in â€Å"Lycidas† 1–5 The poet complains that he is unready (= â€Å"denial vain, and coy excuse†) 6–36 No matter, Lycidas was a poet and his death must not pass without song. I too shall die one day and want someone to sing for me. Moreover, Lycidas and I grew up and made poetry together, to the delight of many. 37–49 â€Å"But O the heavy change now, thou art gon†: nature languishes in Lycidas’s absence. 50–63 The nymphs were powerless to save him, as Calliope was powerless to save her sonRead MoreLycidas Analysis1492 Words   |  6 PagesAn Analysis of John Miltons â€Å"Lycidas† Milton’s Lycidas is a poem in the form of a pastoral elegy written in 1637 to mourn the accidental death of Milton’s friend Edward King. The theme of the elegy is mournful or sadly reflective. Though lyrical, it is not spontaneous, and is often the result of deliberate poetic art. The elegy is a conscious work of art, and not a spontaneous expression of sorrow. The elegiac poet engages himself in discursive reflections. Death, the primary theme of most elegiesRead MoreA Critique on Lycidas Written by John Milton1206 Words   |  5 PagesLycidas is a popular, well-known poem, which was written in the early 1630s by John Milton. The poem is written in the style of pastoral elegy and is dedicated to Edward King a friend of John Milton who drowned out at sea. About 100 years after the poem had already been well known, Samuel Johnson responded forcefully by writing a critique that has also become well renowned. Samuel Johnson, who wrote the English Dictionary, questions t he worth of Lycidas. According to Johnson, poetry is an art formRead MoreLiterary Analysis : Milton s Lycidas1599 Words   |  7 Pages Saved Help Completed: Visible Home Milton’s Lycidas has a two-part Structure: one part in which a first person, pastoral voice speaks under an illusion of independence and control; and a second part in which this illusion is repeatedly exposed and finally dispelled altogether by a second voice. The first voice s assimilation into the second is the triumph of the poem. I. The first voice attempts to resist assimilation into an anonymous second voice. The first voice s grappling with hisRead MoreA Formalistic Reading of John Miltons Lycidas2679 Words   |  11 Pagesman who wrote the greatest English epic, is not true and justifiable. My purpose of writing this research paper is to criticize his world-famous elegy – Lycidas. Milton after two years living in Horton, in the November 1637 when his poetic exercises and studies were finished, took a trip to Italia and wrote Lycidas to elegize the death of his friend â€Å"Edward King† _ four years younger than Milton, was full of genius, and was chosen by the order of the king as an assistant professor in CambridgeRead More John Miltons Life and Writing Essay1709 Words   |  7 PagesJohn Miltons Life and Writing John Milton did not just write poetry. He put his life, his thoughts, into words. Milton began his life in Cheapside, England, because his father’s wealthy family was Roman Catholic and John Milton Sr., Milton’s father, decided to become Protestant, therefore he was disinherited (Muir). However, the Milton family did not remain poor, John Milton Sr. was able to establish a wealthy family once more. He became a scrivener, which is a law writer, and was also a musicRead MoreAnalysis Of The Poem Lycidas By Paul J. Alpes1754 Words   |  8 Pagesmade the assertion that Milton’s poem â€Å"Lycidas† follows the traditional pastoral conventions, for instance, Samuel Johnson recognized the poem as a traditional pastoral because it depicted an idealized life of rural leisure. Moreover, he claims that Milton’s pastoral poem is â€Å"easy, vulgar and therefore disgusting; whatever images it can supply are long ago exhausted and its inherent improbability a lways forces dissatisfaction on the mind† (89). Milton’s â€Å"Lycidas† denounces the traditional pastoral conventionRead MoreElegy by Thomas Gray Essay1085 Words   |  5 PagesElegy Written in a Country Chrchyard Thomas Gray’s Elegy laments the death of life in general while mourning long gone ancestors and exhibiting the transition made by the speaker, from grief and mourning to acceptance and hope. It was written in 1742 and revised to its published form in 1746, and is one of the three highlights of the elegiac form in English literature, the others being Milton’s â€Å"Lycidas† and Tennyson’s In Memoriam. It was first published, anonymously, in 1751, under the titleRead More Victorian Doubt In God Essay1166 Words   |  5 Pagesour life paint itself and shine. (Norton 957-958) nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;What made Tennyson so Victorian was his ready acceptance of the mores of his day, his willingness to conform to popular taste, to write a poetry that was easily understood and enjoyed. Partly as a result of his position as a public and nationalist figure, Tennyson was by far the most popular poet of the Victorian era. No poet was ever so completely a national poet: Henry James said in 1875

Research Methodologies Analysis

Question: Discuss about the consumers behavior for the luxury consumption. Answer: 1. Introduction: In this section, the way for value based segmentation of luxury consumption is described in detail. The behavior of the consumer is categorized on the basis of consumption values of each customer. This study is conducting to understand the reason for purchasing the branded products and the perspectives of the different consumers for luxury (Chon Whang, 2014). 1.1 Background of Study: This study is conducting to know about the consumers behavior for the luxury consumption. Some consumers use only the branded products and the rest use the local brand products. The meaning of the luxury consumption is different for every consumer. The researcher is not able to understand the real meaning of the luxury and the behavior of the consumer for using the luxury products. Luxury products mean the branded product. This research is conducting for analyzing the facts for the luxury consumption. This research is conducting for segmenting the value based luxury consumption. 1.2 Problem Statement: To find out the real form of the luxury consumption is the main issue in this research study. There is problem to segment the luxury consumption on the basis of value. The luxury consumption is different for the different users according to their needs and the experiences. To know about the real meaning of the luxury consumption is the main issue. 1.3 Objectives of Study: To identify the real meaning of the luxury consumption. To evaluate the significance of the luxury consumption according to the consumers behavior. To analyze the suggestion so that the luxury consumption can be improved. 1.4 Aim of the Study: The aim of the study is to segment the behavior of each luxury consumer on the basis of value. 1.5 Research Questions: What is the need to identify the real meaning of the luxury consumption? Why to evaluate the significance the luxury consumption and the behavior of the consumer for the luxury consumption? Why luxury consumption improvement is required? 1.6 Hypotheses: H0: The luxury consumption does not affect the marketing of the local products as the local consumers will buy these products positively in a continuous way. H1: The luxury consumption does affect the marketing of the local products as the local consumers will buy these products positively in a continuous way 2. Literature Review: 2.1 Consumer Behavior The behavior of the consumers depends on the mood and experiences of the customer. According to Henings, the causes and consequences of the luxury consumption are described. The demand of the consumers depends on the experiences and the quality of the products. Only those consumers are involved in the analysis of luxury consumers who have the high income source and who are known to the branded items. Some main factors are considered that differentiate between the luxury and non-luxury products. According to the conducted research, luxury brands are those whose prices are high and were of superior quality (Hennigs et al., 2016). The ratio of the price to functionality may be low of some certain luxury brands but the utility of these products was high. Luxury products compete with other products due to their brand, high quality and the brand identity from the perspectives of the customers. Luxury brands include the psychological and physical values (Taylor et al., 2015). 2.2 Theoretical Framework Model: In this theoretical framework section, the concept of the luxury consumption is shown in the figure. The workflow of the luxury consumption according to the consumer behavior is shown in the form of the figure that is shown below. Figure 1: Model of Luxury Consumption (Source: Taylor et al., 2015) 2.3 Importance of Segmentation of Luxury Consumption Behavior: As we have seen in the previous section, luxury consumption is important for the luxury consumers. Luxury goods are made of the best quality material and the luxury goods are long lasting (Wiedmann Hennigs, 2013). The people who are aware of the luxury goods always prefer to use the luxury goods due to the tangible features of the goods such as price, principles of the goods and the high quality. 2.4 Features of the Luxury products: The quality of the products is high and the price of the products is also high. The products are manufactured using high quality material. Luxury products provide a long term, access on those products to the consumer. The quality is too good of the luxury products and those products are available at very pocket-friendly prices to the consumers. 2.5 Classifications of the Luxury Products: The luxury products are divided into three parts and they have been discussed below. New Luxury Products: The consumer prefers the new products more than the old products due to the updated features. Old Luxury Products: The old products are consumed by less number of people due to high prices. Common Luxury Products: Sensual features are less in these kinds of products but the functional features are more like prices and the high quality (Zhan He, 2012). 2.6 Consumer Attitude towards Luxury Products: The concept of luxury is followed by the consumers to purchase the goods. The customers satisfaction and the loyalty to brands depend on the way of thinking of the consumers for luxury consumption. The views of the consumers matter a lot to find out the loyalty to brands. It is important to identify and assess the consumer behavior and perceptions. 3. Research Methodology: 3.1 Measurement of variables: Tested and existing measures are used in this study to measure the variable of methodology. There are two types of variables such as dependent and independent variables. The luxury consumption is the dependent variable that is dependent on the mood of the consumer. The luxury consumer is the independent variable; it is not dependent on any variable (Zhan He, 2013). 3.2 Research Design: A theoretical approach and the conceptual model are described in this paper that explains the workflow of luxury consumption. The research design consists of the purpose of the study and the time horizon and the study analysis. The purpose of the study is to segment the consumption of the luxury goods while the primary data collected method is used for the data collection. The quantitative and qualitative approaches are used in this study for the analysis. The planning time is also given in the methodology of this study (Ghosh Varshney, 2013). Descriptive Design: According to the previous survey, it is observed that the luxury consumption can be divided according to the experience and behavior of the customer for the product. The descriptive design is done by using the primary approaches of the data collection. Co-relational Design: This design is based on the online survey and the previous research. The luxury consumption can be segmented on the basis of the consumer behavior. At the duration of this design, it is observed that the valued based segmentation of the luxury consumption can be done according to the consumer behavior. 3.3 Sample: In sampling technique, the luxury consumers who are the part of a population have the same chance to be selected for conducting the survey of luxury consumption. There are two types of sampling techniques such as Random Sampling Technique and Convenience Sample Technique. In this particular study, the researcher has considered convenience sample technique to choose the sample size (Wang Griskevicius, 2014). The selection of the sample in this critic is corresponding to the objectives of the research and the issues that may come in measurement of the luxury consumption according to the human behavior. The main focus of this study is to find out the competition of the luxury brands and the growing markets of the luxury products on the basis of the consumer behavior for the luxury products. Those consumers who have the high-income source are targeted for this research. Income is variable for the study and it is a very important variable for defining the methodology of the luxury consumption. This sample paper is designed initially from the data collected online and from the data base of the various researches conducted. 3.4 Data Collection In this section, the primary data methodology is used for the research and data collection of luxury consumption. The primary data collection process is used for the data collection. In the market research, to collect the online data is the questionnaire. The various techniques are used for conducting a survey such as the telephonic survey, face to face survey or the electronic mail survey (Featherstone, 2013). To conduct the primary data collection, online data collection process is used because it reduces the cost of survey and provides the ability to the researcher to collect the data rapidly. The statistical approaches are used for describing the research objectives and the characteristics of the data. The individual officials have given their views and opinions on the concerned issue, which has provided much help to the researcher. 3.5 Instruments: The data collection process is done by using the survey program for primary data approach. Online data collection is valid for this study. This part is all about that this study is valid for the research. This part is described to define the validation of the research topic. 3.6 Ethical Consideration: At the time of the research work, the researcher paid a lot of attention to all the norms and values of luxury consumption. The study of the consumer behavior is necessary for value based segmentation of the luxury consumption. The researcher cannot force any other person to participate in the research work. On basis of the past conducted research, the researcher used various methods and followed various rules and regulations to conduct the research for this critic. According to the data protection act 1998 of U.K, the researcher maintained all the legislations for keeping and isolating the information retrieved from the service (McFerran et al., 2014). 4. Data Analysis and Findings: 4.1 Qualitative Approaches: The qualitative data analysis process encompasses the written definition task of the luxury consumption concept and value of the consumer behavior for the luxury consumption to segment the luxury demands. The value of the luxury products consumptions is divided using the qualitative data analysis (Kastanakis Balabanis, 2015). 4.2 Quantitative Approaches: Quantitative method is used for the finding the best results for the large body of the qualitative data. The consumer behavior is described using the quantitative approaches and the demands of the branded products are measured by using this approach. The primary data is gathered with the help of the online survey. 4.3 Findings: Four different behavioral segments are used to analyze the luxury consumption in this study. If the consumers do not use the luxury products, there will not the positive views for the branded products so they are not targeted consumers. The customers who were aware of the branded products and had high income, they will be considered as the targeted consumers for the value based segmentation of the luxury consumption (Kastanakis Balabanis, 2014). The researcher finds that the people are getting aware of the luxury consumption and the area of the luxury consumption is very wide. The value based segmentation of the luxury consumption can be done according to the consumer behavior. 5.0 Conclusion: According to this critic, the demand for the luxury goods depends on the attitude and the experience of the consumer. The main aim of this critic is to understand the various value perceptions of the luxury among the consumers. The study of the past research and the survey conducted of the current trends are helpful to forecast the luxury consumption-related issues. 5.1 Recommendations: Some strategies such as to control the luxury consumption can be used for the segmentation of the luxury consumption. The people are getting aware of luxury consumption day by day, the luxury consumption can be controlled easily by understanding the interest of the consumer. The luxury consumption depends on the interest of the consumers. The luxury products should be provided with utmost quality at standard price and the taxes should be low. 5.2 Application to the field of business and management: The application area of the luxury consumption is very wide in the field of business and management. The luxury consumption is necessary for those companies which produced the branded products. The total sell of those companies never decreases which provides the high quality luxury products (Kastanakis Balabanis, 2012). We can take an example of jockey, it is one only brand that provides the best men's products. Increased luxury consumption in the market is helpful for the business and management companies to improve their total turnover. The competition for the luxury consumption in the market will increase then the quality of the goods also will be increased. Reference List: Chon, H. W., Whang, S. M. (2014, July). The Public's Perception Of Luxury Consumption Of The Riches. In2014 Global Marketing Conference at Singapore(pp. 1945-1949). Featherstone, M. (2013). The Rich and the Super-rich: Mobility, Consumption and Luxury Lifestyle.Consumer Culture, Modernity and Identity, 3-44. Ghosh, A., Varshney, S. (2013). Luxury goods consumption: a conceptual framework based on literature review.South Asian Journal of Management,20(2), 146. Hennigs, N., Klarmann, C., Behrens, S., Wiedmann, K. P. (2016). Consumer Desire for Luxury Brands: Individual Luxury Value Perception and Luxury Consumption. InLooking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing(pp. 294-294). Springer International Publishing. Kastanakis, M. N., Balabanis, G. (2012). Between the mass and the class: Antecedents of the bandwagon luxury consumption behavior.Journal of Business Research,65(10), 1399-1407. Kastanakis, M. N., Balabanis, G. (2014). Explaining variation in conspicuous luxury consumption: An individual differences' perspective.Journal of Business Research,67(10), 2147-2154. Kastanakis, M. N., Balabanis, G. (2015). Conceptualizing Independent and Interdependent Effects on Luxury Consumption. InProceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference(pp. 186-186). Springer International Publishing. McFerran, B., Aquino, K., Tracy, J. L. (2014). Evidence for two facets of pride in consumption: Findings from luxury brands.Journal of Consumer Psychology,24(October), 455-71. Taylor, C. R., Costello, J., Ko, E. (2015, June). THE STATE OF KNOWLEDGE ON LUXURY BRAND MARKETING: A REVIEW OF THE LITERATURE. In2015 Global Fashion Management Conference at Florence(pp. 91-96). Wang, Y., Griskevicius, V. (2014). Conspicuous consumption, relationships, and rivals: Womens luxury products as signals to other women.Journal of Consumer Research,40(5), 834-854. Wiedmann, K. P., Hennigs, N. (2013). Luxury marketing.A challenge for theory and. Zhan, L., He, Y. (2012). Understanding luxury consumption in China: Consumer perceptions of best-known brands.Journal of Business Research,65(10), 1452-1460. Zhan, L., He, Y. (2013). Understanding luxury consumption in Malaysia: Consumer perceptions of best-known brands.Journal of Business Research,65(10), 1452-1460.

Tornado Essays - Meteorology, Atmospheric Sciences, Tornado

Tornado A tornado is a violent windstorm usually characterized by a twisting, funnel shaped cloud that is caused by a thunderstorm or a hurricane. It is produced when a cool air mass meets a warm air mass and forces the warm air mass to rise over the cool air mass very rapidly. Most of the damage from a tornado is a result of high wind velocity and wind blown debris. Most tornadoes occur during the months of March through August, but they can occur during any time of the year. They also seem to strike in the afternoon to the evening. What you should do and know You should know all key terms that are used to describe tornado threats. 1. Tornado Watch- This means that tornadoes are possible and you should stay tuned to a radio station for more reports. 2. Tornado Warning- A tornado has been sighted and you should take shelter immediately. 3. Severe Thunderstorm Watch- Severe thunderstorms are possible and they may bring a tornado. 4. Severe Thunderstorm Warning- A severe thunderstorm is here and a tornado may be present. 5. You should know the country and terrain in which you live. This is used in identifying the location of a tornado. 6. You should know the places you can seek shelter such as a cabin or rest area. 7. Practice doing this before you head out into the wilderness. 8. You should have emergency supplies on hand such as: Flashlight with extra batteries Portable battery operated radio with extra batteries First aid kit with all supplies and manual Emergency food and water Nonelectric can opener All essential medicines Money Sturdy, good shoes 9. Make an inventory of all your possessions and take pictures of them so if they are lost they you can replace them. Tornado Danger Signs Large hail Calmness before the tornado hits Cloud of debris Funnel cloud Roaring noise Calmness and clear skies after the tornado What to do during a tornado watch 1. Listen to your radio for the latest weather updates. 2. Be alert for an approaching storm so you can get ready and gather your emergency disaster materials up. If you see a funnel cloud call your local emergency number to report it if you can. 3. Be ready to take shelter. What to do during a tornado if you are outside If possible get inside a building If there is no shelter nearby or there is no time to get indoors, lie down in a ditch or a low-lying area with your hands shielding your head. Be aware of flooding in the low lying area or ditch. What you should do after the tornado Help any injured or trapped people Give first aid if it is necessary and do not move any seriouly injured victims unless they are in jeopardy of more injuries. Call for help Turn on your radio to get the latest information Use a telephone if you have one to make any emergency calls Did you know this... Tornadoes can be nearly invisible and only marked by swirling debris at the base of the funnel. On average the U.S. experiences about 100,000 thunderstorms a year and out of those about 1,000 tornadoes develop. Although tornadoes can occur throughout the world the U.S. has the most and most devastating ones. Tornadoes produce the most violent winds in the world. Tornado winds can be as high as 300 miles per hour, travel distances over 100 miles and reach heights of over 60,000 feet above the ground. In 1988 121 tornadoes struck 15 south central states. This resulted in 14 deaths and damages reaching $108 million.

Consumer forum Essay Example

Consumer forum Essay Example Consumer forum Essay Consumer forum Essay Once again, they placed a particular emphasis on fairness. Public transport was not typically regarded as credible and car clubs were not seen as attractive – partly because they fail to meet the need for autonomy, which personal ownership seems to deliver. We were able to conclude that the concept of shifting taxation away from car ownership and onto car use in a transparent way can command support. However, when it comes to taxation of fuel, vehicles and road use, people are often sceptical of the motives of policy-makers: they see taxes as revenue-raisers rather than carbon-cutters. But clear and visible hypothecation – from tax revenues to public transport – as in the case of London’s congestion charge, can help make such taxes more acceptable to people. These findings mirror evidence from elsewhere about the challenge of addressing the car culture. A prerequisite for achieving change is a committed effort to improve public transport services, to tackle long-term issues of access and mobility in a sustainable way. But effort is also needed to address our underlying attachment to cars. One clear opportunity is to work with the grain of people’s pride in their cars and accelerate the market for desirable low-carbon cars. We set out, right, a number of recommendations for improving the way we get around. These include some suggestions for developing a product roadmap for mainstreaming low-carbon cars, which can build on the work of the Low Carbon Vehicle Partnership(93). Holiday travel Overseas travel represents a major aspiration for many people. Participants at the Consumer forum spoke of their attachment to flying abroad for sun and for short breaks. Among less affluent groups there were numerous references to how the low-cost carrier boom has opened up travel to a wider section of the population. People were also shocked when they were informed of the impact of flying on climate change. For many, flying has always been presented as a positive thing, a chance to broaden your mind. ‘You just want to experience as much as you can, and learn about the different ways of living as well. And you can’t do that by staying around the same people. ’ Consumer forum participant There is a clear paradox in the relationship between travel and sustainability. Many champions of the environment and the developing world would acknowledge that travel was a driving force in opening their eyes. Yet there is no question that we urgently need to limit the rapid increase in carbon emissions from frequent flying. The fact that one of the ten breakout groups at the Consumer forum chose an end to internal flights within Britain as their ‘best idea of the day’ demonstrates that attitudes are open to change. It may be that, with careful and visible investment in infrastructure, and improvements in inner-city rail services (where these are a realistic and available alternative) more people might become receptive to leadership on curbing domestic flights. Even so, there are fewer alternatives to air travel in some cases. People in Northern Ireland, for example, can claim with some reason that air travel helps to reduce their potential isolation from the rest of the UK and the European mainland. Overseas travel is a more contentious area. Of course, projected emissions growth from aviation means that demand management is urgent and essential. Bringing aviation into the Kyoto Protocol and emissions trading schemes will be important steps. But it would be short-sighted to think that we can leave air passengers out of the equation when we push for more radical interventions. As we have argued upfront, if policy-makers and advocates are to create and retain the mandate for the bold action that is needed on sustainable consumption then policy will need to actively touch the lives of citizens and engage with them honestly and courageously. Our contribution has been to see how public support, and hence political will, can be built for essential demand management measures. This is the rationale for rolling out carbon offset on an opt-out basis.

The Importance of Children Literacy in Early Years Dissertation

The Importance of Children Literacy in Early Years - Dissertation Example The children in their early stages have a particular mindset and developmental learning needs. They usually learn by seeing others in their surroundings from where they belong to, especially from their parents and all those who are providing care for them. So it highly important for them to give proper effort and nurture them to such an extent so that the child develops proper learning spirits. It will help the children to gain various subject knowledge, skills and understanding levels. It is important to provide them with a learning environment so that children can develop their own active learning. (Whitehead, 2009, p.x) It is important for the children in their formation stage to develop language and communication skills. This can be developed similarly which have been mentioned above by the carers, parents, teachers, and people who all are associated with the children during this period. As is known that learning is a continuous process. So it is obvious that children start learn ing since they are born. Thus during this period, they need proper guidance which will help them in future to be a better human being. So communication and language in that sense remain the most important part of a child’s growth stage. (Whitehead, 2007, p.xv) so it needs to keep in mind that development in the early years is very vital part as it is the most delicate stage of children. They could be mold in every possible way which will guide them to build up their future. The purpose of this study is to understand and review the theory concerning early literacy development. The different areas of literacy development could be language, communication structure, writing and reading skills. (Many, 2009, p.171) the view of literacy practices of children in early years must be recognized in their own way rather than forcing them to do something follow any particular strategy forced by other (Bradford, 2009, p.14). A change model is used to propose changes in child literacy progr ams on the basis of the literature survey conducted. The literature search strategy which we will be using here is various sources from books, scholarly articles and other information from Ebsco website. Ebsco provides a database of various articles which can help to collect detail information about the subject. Thorough study on the literature review of various authors will give an idea about the discussion and how they have formulated the issues. Apart from this primary and secondary researches will be evaluated which will provide detailed information about the study. Primary researches conducted by researchers and the result which has been generated as per those researches will help to simplify the matter.

MEMO FORMAT - Marketing - Management. Proposal Essay

MEMO FORMAT - Marketing - Management. Proposal - Essay Example Some of the other desirable features of the Fiat 500 are its highly recommended sporting ability ("2012 fiat 500 consumer reviews," 2012). Older models of the same make have broken world speed records on racing heritage. The car is relatively cheap and is characterized by a one-point four-litre turbo engine. The car is among the smallest in the US and fits very well in crowded cities. Additionally, the 2012 fiat 500 comes with interior furnishing and adequate front space to give the driver a lot of room. Statistics collected by researchers in the US have verified that since its launch, sales have registered an upward trend. This started with 3,227 in the first month. Vehicle dealers have embarked on informative campaigns to create awareness. Fiat motors will have to come up with a strategy better than other motor firms if it is to impact the American market. The market strategy adopted must be backed up by an effective corporate strategy dedicated towards meeting the shareholders’ investment objectives. The strategy to be adopted ought to compete effectively with other motor models already in the market. This memorandum recommends that congruent with the specific strategic business intentions and the desire to make an immediate impact in the American market, that a commercial for the 2012 Fiat 500 be placed in the Super Bowl. It is recognized that the cost of a 30 second slot in the 2011 Super Bowl was $3,000,000 (Damiano 2012). With such a steep price tag it is recognized that the commercial must make a significant impact. Last year’s Super Bowl commercial involved a nerdy man approached by a gorgeous woman only to discover he was actually looking at a Fiat. For next year’s advertisement it is recommended that an external advertising agency be contracted. While the specific creative angle will be their domain, it is recommended that a narrative be built from the past

Artificial intelligence

Artificial intelligence Artificial Intelligence: Artificial Intelligence began in the 1960s, the first attempts were game playing (checkers), theory proving a few simple theories and general problem solving. General problem solving was much more difficult than originally anticipated. Researchers were unable to tackle problems routinely handled by human experts. Artificial Intelligence can be defined in many ways as it depends from which point of view you look at it from. From the intelligence point of view artificial intelligence is to make machines intelligent thus making them act as we people would act. However artificial intelligence from a research perspective is how to make machines do things people are currently doing better in other words making machines do what we humans can do. Now from a business point of view artificial intelligence is a combination of powerful tools, and methods for using those tools to solve business problems. As for the programming point of view artificial intelligence is the study of symbolic programming, search and problem solving. Expert Systems: Expert systems are defined on bases functional and structural. Expert systems from a functional perspective are defined based on what the system does rather than how it does it. A computer program that behaves like a human expert in some useful ways. (Winston Prendergast, 1984) Nevertheless we can define expert systems on the bases of their structure in many ways depending on which angle we look at it from Problem area â€Å"Solve problems efficiently and effectively in a narrow problem area. (Waterman, 1986) typically, pertains to problems that can be symbolically represented (Liebowitz, 1988) Problem difficulty apply expert knowledge to difficult real world problems (Waterman, 1986) solve problems that are difficult enough to require significant human expertise for their solution (Edward Feigenbaum in Harmon King, 1985) â€Å"Address problems normally thought to require human specialists for their solution (Michaelsen et al, 1985). Performance requirement the ability to perform at the level of an expert (Liebowitz, 1988) â€Å"Programs that mimic the advice-giving capabilities of human experts. (Brule, 1986, p.6) â€Å"Matches a competent level of human expertise in a particular field. (Bishop, 1986, p.38) â€Å"Can offer intelligent advice or make an intelligent decision about a processing function. (British Computer Societys Specialist Group in Forsyth, 1984, pp.9-10) â€Å"Allows a user to access this expertise in a way similar to that in which he might consult a human expert, with a similar result. (Edwards and Connell, 1989, p.3) Explain reasoning â€Å"The capability of the system, on demand, to justify its own line of reasoning in a manner directly intelligible to the enquirer. (British Computer Societys Specialist Group in Forsyth, 1984, p.9-10) incorporation of explanation processes (Liebowitz, 1988) Expert Systems from a structural perspective are defined on the bases of how the system functions. â€Å"Using the programming techniques of artificial intelligence, especially those techniques developed for problem solving (Dictionary of Computing, 1986) However we can define expert systems on the bases of their structure in many ways depending on which angle we look at it from Use AI techniques using the programming techniques of artificial intelligence, especially those techniques developed for problem solving (Dictionary of Computing, 1986) Knowledge component the embodiment within a computer of a knowledge-based component, from an expert skill (British Computer Societys Specialist Group in Forsyth, 1984) a computer based system in which representations of expertise are stored (Edwards and Connell, 1989) The knowledge of an expert system consists of facts and heuristics. The facts constitute a body of information that is widely shared, publicly available, and generally agreed upon by experts in the field. (Edward Feigenbaum in Harmon King, 1985) Expert systems are sophisticated computer programs that manipulate knowledge to solve problems (Waterman, 1986) Separate knowledge and control â€Å"Make domain knowledge explicit and separate from the rest of the system (Waterman, 1986). Use inference procedures an intelligent computer program that uses knowledge and inference procedures (Edward Feigenbaum in Harmon King, 1985) The style adopted to attain these characteristics is a rule-based programming style. (British Computer Societys Specialist Group in Forsyth, 1984) Exhibit intelligent behavior by skillful application of heuristics. (Waterman, 1986). The heuristics are mostly private, little rules of good judgment (rules of plausible reasoning, rules of good guessing) that characterize expert-level decision making in the field. (Edward Feigenbaum in Harmon King, 1985) incorporation of ways of handling uncertainty(Liebowitz, 1988) Model human expert â€Å"Can be thought of as a model of the expertise of the best practitioners of the field. (Edward Feigenbaum in Harmon King, 1985) representation of domain-specific knowledge in the manner in which the expert thinks (Liebowitz, 1988) â€Å"Involving the use of appropriate information acquired previously from human experts. (Dictionary of Computing, 1986) Components of an Expert System An expert system consists of 4 main components which are listed below: Knowledge base a representation of the expertise and is usually inputted in IF THEN rules, and are usually put into a database for easy access by the system. Working storage Data which is specific to a problem being solved by the expert system. Inference engine the code at the core of the system which derives recommendations from the knowledge base and problem-specific data in working storage. User interface the code that controls the dialog between the user and the system. People and they consist of: Domain experts the individual or individuals who currently are experts in solving the problems the system is intended to solve. Knowledge engineers the individuals who encode the experts knowledge in a declarative form that can be used by the expert system. Users the individuals who will be consulting with the system to get advice which would have been provided by the expert. Furthermore there are some other optional components that might be added to the system as sub systems and which try to make the expert system more efficient thus making it more powerful and they are. Explanation sub system is used to explain the logic or reason of recommending a solution. Justifier is another name of explanation sub system. Justifier also explains why a solution is recommended or not recommended. Knowledge refining sub system is used to refine the knowledge in the knowledgebase after working every time over a problem. It works exactly like human beings who analyze their actions and learn from their mistakes to perform better in the future. Programming Languages Used to Develop Expert Systems Here are some of the programming languages used to develop expert systems. 1. LISP, developed in the 1950s, is the early programming language strongly associated with AI. LISP is a functional programming language with procedural extensions. LISP (LISt Processor) was specifically designed for processing heterogeneous lists which is a list of symbols. Features of LISP that made it attractive to AI researchers included Run- time type checking. Higher order functions (functions that have other functions as parameters). Automatic memory management (garbage collection) and an interactive environment. 2. The second language strongly associated with AI is PROLOG. PROLOG was developed in the 1970s. PROLOG is based on first order logic. PROLOG is declarative in nature and has facilities for explicitly limiting the search space. 3. Object-oriented languages are a class of languages more recently used for AI programming. Important features of object-oriented languages include: concepts of objects and messages objects bundle data and methods for manipulating the data sender specifies what is to be done receiver decides how to do it inheritance (object hierarchy where objects inherit the attributes of the more general class of objects) Examples of object-oriented languages are Smalltalk, Objective C, C++. Object oriented extensions to LISP (CLOS Common LISP Object System) and PROLOG (LO Logic Objects) are also used. The Difference between these programming languages and procedural programming languages. According to an article in the Information and Software Technology journal by Alexander Chatzigeorgiou of the Department of Applied Informatics, at the University of Macedonia, the object-oriented approach is known to introduce a significant performance penalty compared to classical procedural programming. For instance, profiling results for embedded applications indicate that C++ programs, apart from being slower than their corresponding C versions, consume significantly more energy (mainly due to the increased instruction count, larger code size and increased number of accesses to the data memory for the object-oriented versions). Example of an Expert System One of the most recognized expert systems used today by the general public is the online doctor due to the fact that many people use it daily. In brief this expert system is used to diagnose people by asking them what the problem is and then suggesting the actions that they should take which sounds very similar to an expert system where the illness is the problem the recommended actions are the solutions. In this example the website that was studied is www.yourdiagnosis.com In this expert system there are main components of the expert system and they are: The people The people are separated into three categories and they are: The domain experts who are actually the doctors who provide the data for the system. The knowledge engineers are the engineers who enter this system in a rule based input for example giving multiple choice questions to diagnose a cold. Do you feel cold.[ ] Do you feel hot? [ ]. Do you feel normal? [ ] System engineer who is the person in charge assembling and managing the system. The user who is the person asking for the diagnoses. The user interface The user interface is the website used by the user to find the diagnoses. Example: The inherence engine The inherence engine which in this case is made by the engineer using a web based programming language like ASP or PHP in the website from the last example we see that the programming language used is ASP and we can see that from the address bar. http://www.yourdiagnosis.com/yourdiagnosis/Yourdiagnosis.ASP?WCI=WorldMapHTMWCE=ClickWCU The knowledge base The knowledge base in this case is where all the rules that the knowledge engineer inputted them in this case the engineer used Microsoft SQL SERVER 2008. The knowledge in this case is the medical knowledge given by the doctors. The working storage The working storage in this case is a storage area on the server where each users data is stored in a relational database The benefits of using artificial intelligence The main benefits of using artificial intelligence are: Provide answers for decisions, processes and tasks that are repetitive Hold huge amounts of information Minimize employee training costs Centralize the decision making process Make things more efficient by reducing the time needed to solve problems Combine various human expertises. Reduce the number of errors caused by humans. Provide strategic and comparative advantages that may create problems for competitors Look over transactions that human experts may not think of Even though the benefits of artificial intelligence is more than the above we find that the main advantage to using artificial intelligence is to maximize the efficiency of a business thus giving the business the edge it needs to over throw its competitors. Why Artificial intelligence is hard to include in information systems The difficulties in including artificial intelligence in information systems are due to many facts one of which is the expense. Furthermore there are multiple factors why its so difficult to include artificial intelligence in information systems from which is the human acceptance to Artificial intelligence especially in the older groups another factor is that domain experts will be threatened by the fact that they are giving their expertise to a company and the fear of being redundant. From the technical point of view the implementation of artificial intelligence is quite hard due to the if rule conversion of the expertise. And the integration with old systems will require an effort especially for established companies with legacy hardware and software. Which brings us to the expense part of the problem? There is no doubt that artificial intelligence is an expensive approach as it is time consuming as it requires a lot of time and human resources. Furthermore developing artificial intelligence relies heavily on having the correct expert information and having something wrong in the knowledge base might cause damages which will lead to costly error and problems. Reference Anonymous. Dictionary of Computing, 1986, New York: Oxford University Press. Bishop, Peter. Fifth Generation Computers Concepts, Implementations Uses, 1986, Chichester, England: Ellis Horwood Ltd. Brule, James F. Artificial Intelligence: Theory, Logic and Application, 1986, Blue Ridge Summit, PA: TAB Books. Edwards, Alex and Connell, N.A.D. Expert Systems in Accounting, 1989, Herfordshire, UK: Prentice Hall International (UK) Ltd. Forsyth, Richard, Expert Systems: Principles and Case Studies, 1984, London: Chapman and Hall Computing. Harmon, Paul and King, David. Expert Systems: Artificial Intelligence in Business. 1985, New York: Wiley. Liebowitz, Jay, Introduction to Expert Systems, 1988, Santa Cruz, CA: Mitchell Publishing, Inc. Michaelsen, Robert H.; Michie, Donald and Boulanger, Albert. The Technology of Expert Systems Byte; April 1985 Rich, Elaine and Knight, Kevin. Artificial Intelligence Second Edition. 1991, New York: McGraw-Hill. Waterman, Donald A. A Guide to Expert Systems, 1986, Reading, MA: Addison-Wesley. Winston, Patrick H. and Prendergast, Karen A. (Editors). The AI Business: Commercial Use of Artificial Intelligence, 1984, Cambridge, MA: The MIT Press. Ruth A. Palmquist, Asst. Professor, AI and Expert Systems, 1996, http://www.ischool.utexas.edu/~palmquis/courses/ai96.htm Dan E. OLeary, University of Southern California, 1994, http://accounting.rutgers.edu/raw/aies/www.bus.orst.edu/faculty/brownc/es_tutor/bus_ai.htm Robert S. Engelmore, May 1993; WTEC Hyper-Librarian, http://www.wtec.org/loyola/kb/c1_s1.htm Carol E. Brown, Oregon State University, Dan E. OLeary, University of Southern California, 1995, http://accounting.rutgers.edu/raw/aies/www.bus.orst.edu/faculty/brownc/es_tutor/es_tutor.htm#1-AI

Admiral Jarroc as a Traitor :: Star Trek Essays Papers

Admiral Jarroc as a Traitor In the Star Trek episode of "The Defector," Admiral Jarroc betrayed the Romulans by giving out his own empire state's information concerning a base being built in the neutral zone. For the sake of Admiral Jarroc's circumstance, he did not know whether he was being tested for his loyalty. According to R. H. Webster College Dictionary, a traitor is someone who commits treason by betraying his or her country. A loyal person will not reveal vital information to gain his or her personal advantages as Jarroc did to protect his family. Jarroc displayed his dishonesty first when he gave a false name and then destroyed his vessel before the Federation could examine it. This incident causes Captain Jean-Luc Picard and his crew members to have doubts regarding Jarroc's honesty. Then Admiral Jarroc told the Federation about an illegal base being built. The Romulans are building a military base too close to the Federation and this will cause a war to break out instantly. Jarroc also has no real evidence about the plans of a base being constructed in that area. On the other hand, he told Picard that he saw reports and work orders for the military base being planned out by the chief of the Romulans. Not only did Jarroc commit treason, his emotions played an important role in his decisions. To the Romulans officials, Jarroc is a traitor because he revealed secret information pertaining the illegal base to the their enemy. The reason why Jarroc betrayed his country is to save his daughter. For the safety of his daughter and the other Romulans, Jarroc released the information to the Federation hoping they can stop the construction of the military base that can cause war. Any loyal soldiers would have sacrifice anything for their empire. Jarroc let his emotions interfere with loyalty according to Joe Chung, "The Romulans are a race which the same ancestors as the Vulcans. The main difference between these two races is that the Vulcans are 100% logical and the Romulans act on their feelings." As you can see Romulans react to their emotion too and Jarroc is not any different from the rest of them. This explains why Jarroc's action committed this treason. Emotions can influence a person's decision and Jarroc happens to fallen within the characteristic of a traitor. According to my beliefs, Jarroc is a traitor because he betrayed his country or empire within the boundaries of danger.

Plot Summary for What Makes Sammy Run – Budd Schulberg

What makes Sammy Run? – Budd Schulberg Plot summary: Told in first person narrative by Al Manheim, drama critic of The New York Record, this is the tale of Sammy Glick, a young uneducated boy who rises from copy boy to the top of the screenwriting profession in 1930s Hollywood by backstabbingothers. Manheim recalls how he first met the 16-year-old Sammy Glick when Sammy was working as a copy boy at Manheim's newspaper. Both awed and disturbed by Sammy's aggressive personality, Manheim becomes Sammy's primary observer, mentor and, as Sammy asserts numerous times, his best friend.Tasked with taking Manheim's column down to the printing room, one day Glick rewrites Manheim's column, impressing the managing editor and gaining a column of his own. Later he steals a piece by an aspiring young writer, Julian Blumberg, sending it under his own name to the famous Hollywood talent agent Myron Selznick. Glick sells the piece, â€Å"Girl Steals Boy†, for $10,000 and leaves the pape r to go to work in Hollywood, leaving behind his girlfriend, Rosalie Goldbaum. When the film of Girl Steals Boy opens, Sammy is credited for â€Å"original screenplay† and Blumberg is not acknowledged.Glick rises to the top in Hollywood over the succeeding years, paying Blumberg a small salary under the table to be his ghost writer. He even manages to have â€Å"his† stageplay Live Wire performed at the Hollywood Playhouse, although the script is actually a case of plagiarism, The Front Page in flimsy disguise; strangely enough, no one except Manheim seems to notice. Sammy's bluffing also includes talking about books he has never read. Manheim, whose ambitions are much more modest, is both fascinated and disgusted by the figure of Sammy Glick, and Manheim carefully chronicles his rise.In Hollywood, Manheim is disheartened to learn that Catherine â€Å"Kit† Sargent, a novelist and screenwriter he greatly admires, has fallen for Sammy's charms. Although Manheim is quite open about his feelings for Kit, she makes it clear that it is Sammy she prefers, especially in bed. When she met Sammy, she tells Manheim, she had â€Å"this crazy desire to know what it felt like to have all that driving ambition and frenzy and violence inside me. † Manheim also describes the Hollywood system in detail, as a money machine oppressive to talented writers.The bosses prefer to have carte blanche when dealing with their writers, ranging from having them work on a week-to-week basis to giving them a seven-year contract. In the film industry, Manheim remarks at one point in the novel, it is the rule rather than the exception that â€Å"convictions are for sale,† with people double-crossing each other whenever the slightest chance presents itself to them. Hollywood, he notices, regularly and efficiently turns out three products: moving pictures, ambition, and fear.Manheim becomes an eyewitness to the birth of what was to become the Writers Guild, an o rganization created to protect the interests of the screenwriters. After one of the studio's periodic reshufflings, Manheim finds himself out of work and goes back to New York. There, still preoccupied with Sammy Glick's rise to stardom, he investigates Sammy's past. He comes to understand, at least to some degree, â€Å"the machinery that turns out Sammy Glicks† and â€Å"the anarchy of the poor†.Manheim realizes that Sammy grew up in the â€Å"dog-eat-dog world† of New York's Lower East Side (Rivington Street), much like the more sophisticated dog-eat-dog world of Hollywood. The one connection between Sammy's childhood days and his present position seems to be Sheik, someone who went to school with him and regularly beat him up. Now Sheik is working as Glick's personal servant (or almost slave)—possibly some kind of belated act of revenge on Sammy's part, or the â€Å"victim's triumph†. When Manheim returns to Hollywood he becomes one of Glick's writers.There he realizes that there is also a small minority of honorable men working in pictures, especially producer Sidney Fineman, Glick's boss. Manheim teams up with Kit Sargent to write several films for Glick, who has successfully switched to production and moved into a gigantic manor in Beverly Hills. Fineman's position becomes compromised by a string of flops, and Manheim attempts to convince Harrington, a Wall Street banker representing the film company's financiers, that Fineman is still the right man for the job. This is the moment when Glick sees his chance to get rid of Fineman altogether and take his place.At a reception, Glick meets Laurette, Harrington's daughter; he immediately and genuinely falls in love with this â€Å"golden girl,† discarding his girlfriend. He feels that he is about to kill two birds with one stone by uniting his personal ambition and his love life. Fineman, only 56, dies soon after losing his job to Sammy—of a broken heart, it i s rumoured. Sammy's wedding is described by Manheim as â€Å"a marriage-to-end-all-marriages† staged in the beautiful setting of Sammy's estate. Manheim and Kit Sargent, who have finally decided to get married, slip away early to be by themselves.Sammy discovers Laurette making love in the guest room to Carter Judd, an actor Sammy has just hired. Laurette is not repentant: She coldbloodedly admits that she considers their marriage to be purely a business affair. Sammy calls Manheim and asks him to come over to his place immediately. Once there, Manheim for the first time witnesses a self-conscious, desperate, and suffering Sammy Glick who cannot stand being alone in his big house. In the end, Sammy orders Sheik to get him a prostitute, while Manheim drives home.

Euthanasia And The Right Of Life And Euthanasia - 1558 Words

To speak of Right to Life and Euthanasia, first it should be defined by at least two notions: Euthanasia and the Right to Life, the first are definitions as those shown below: Some authors see that the concept or the notion of Euthanasia is too ambiguous, which can lead us to understand very different and even contradictory things. Let s refer to it: 1. A normed use: Death without physical suffering or which causes voluntarily Another use is the Factual painless death or death in a state of grace As etymological meaning. Or the Fight against suffering at any price. Suppression of life in an incurable illness, either their own or family request, the doctor or the state; decision to refrain from extraordinary means deemed disproportionate in the terminal phase and seen as therapeutic obstinacy. ; In the Greco-Roman world, it was good death Right to death itself, meaning appropriate death, others call dignified death. Given this disparity of meanings, must see the history of the word, looking at the meanings over time has been: In the Greco-Roman world is good die die well, that is dead right. But these three terms have received different meanings throughout history, first look at the fact of having a good die (without pain): In the Greco-Roman world, this means to die well, painless, does not account for help in dying. Cicero gives meaning to the word as dignified, honest and glorious death. In Greek history, Hippocrates (S. V BC) in his oath states thatShow MoreRelatedDo You Think That the Right to Life Entails a Right to Die Under Certain Circumstances? Should the Law Be Changed to Grant a Universal Right to Voluntary Euthanasia?1000 Words   |  4 Pagesthat the right to life entails a right to die under certain circumstances?† and â€Å"Should the laws be changed to grant a universal right to voluntary euthanasia?†. In this essay, I am going to give reasons using ethical theories to justify these questions. Euthanasia Euthanasia is the act of a physician or other third party ending a patients life in response to severe pain and suffering. Euthanasia can be classified into three types. They are voluntary euthanasia, non-voluntary euthanasia and involuntaryRead MoreDo You Think That the Right to Life Entails a Right to Die Under Certain Circumstances? Should the Law Be Changed to Grant a Universal Right to Voluntary Euthanasia?1008 Words   |  5 Pagesthat the right to life entails a right to die under certain circumstances?† and â€Å"Should the laws be changed to grant a universal right to voluntary euthanasia?†. In this essay, I am going to give reasons using ethical theories to justify these questions. Euthanasia Euthanasia is the act of a physician or other third party ending a patients life in response to severe pain and suffering. Euthanasia can be classified into three types. They are voluntary euthanasia, non-voluntary euthanasia and involuntaryRead MoreEuthanasia Essay : Euthanasia And Euthanasia863 Words   |  4 PagesThis is why Euthanasia is important and summarizing the research that I found on Euthanasia. Euthanasia is important because there is a lot of arguments about Euthanasia. Some people support it and some people do not support Euthanasia (Euthanasia and assisted suicide- Arguments). Euthanasia allows people to be free from physical pain. It is the hastening of death of a patient to prevent further sufferings (Euthanasia Revisited). The religious argument states God chooses when human life ends. EuthanasiaRead MoreThe Dilemma Of Euthanasi Whose Life Is It?1165 Words   |  5 PagesThe Dilemma of Euthanasia The Dilemma of Euthanasia: Whose Life Is It? Andrea R Burroughs Ethics for the Health Care Professionals Dr. Ferhat Zengul November 8, 2014 Abstract The practice of euthanasia is one of the most debatable topics in many countries today. It’s been a pertinent issue in human rights because it affects both legal and ethical issues. This paper will include an overview and clarification of the euthanasia issue. It will also include legal and ethical debates thatRead MoreEuthanasi The Issue Of Euthanasia1427 Words   |  6 Pages Euthanasia: The main purpose of this essay is to focus on the controversy surrounding the issue of euthanasia and analyse the pros and cons arguments regarding euthanasia. This essay will aim to analyse in further details the complexity of the matter regarding euthanasia and will argue the pros and cons of euthanasia and will also debate the major impact that legalising euthanasia might have on the society, on the medical industry andRead MoreEuthanasia Essay1474 Words   |  6 Pagesï » ¿Kraig Ekstein Buck, Todd RELU 110 October 27, 2013 Euthanasia Throughout the world there are many contemporary ethical issues pertaining different religions throughout the globe. These issues have been around for many years and are still quite debated in today’s society. One of the most controversial issues is wither euthanasia is right or wrong. Euthanasia is an ongoing topic in religions throughout the world and each carries their own personal beliefs on the topic. In order to understand howRead MoreThe Debate Of Euthanasia And Euthanasia1429 Words   |  6 PagesINTRODUCTION: The debate of euthanasia is an ongoing one that’s shrouded with much controversy and ambiguity regarding the ethics of it in contemporary Australian society. However, the frequency of this topic being debated by physicians, influential figures and the media has become more prominent now than ever. In particular, in association with its impending legislation within Australian states. (The Royal Australian and New Zealand College of Psychiatrists,2012) Various types of euthanasia are recognised,Read MoreEuthanasia Essay1533 Words   |  7 Pagesthe definition of euthanasia according to the International Anti-Euthanasia Task Force (Euthanasia: Answer to Frequently Asked Questions, 1). This definition, itself, does not sound very appealing. The practice of euthanasia in any shape or form should never be legalized in the United States and should be banned wherever it is presently legal. Whether it be the assisted suicides associated with quot;Doctor Deathquot;, Jack Kevorkian, or just simply taking away a patients life support from themRead MoreArgumentative Essay On Euthanasia1302 Words   |  6 Pagesbehind Euthanasia In an ethics class I took in high school, I have learned about many controversial topics. One that caught my attention specifically was euthanasia or the â€Å"right to die† as some call it. There are many types of Euthanasia, including active and passive. In class we debated the difference between the two and why passive euthanasia is legal and active is not. Active euthanasia is defined as â€Å"a person directly and deliberately causing the patient s death.† (Forms of euthanasia) PassiveRead MoreThe Islamic Ethical Principles Of Euthanasia Essay1419 Words   |  6 PagesHOW DOES ISLAM RESPOND TO EUTHANASIA? INTRODUCTION The objective of my inquiry is to find and investigate the Islamic ethical principles of the act of euthanasia, to see how Islam responds to euthanasia. The Islamic ethical principles that this investigation addresses includes the sanctity of human life and how only Allah has the right to decide the length of our lives, in relation to evidence given by the authentic Islamic sources of Quran, Hadith (sayings of the Prophet [Peace and Blessings of